O’Connor has also approached local businesses to offer samples of his pies to owners and offer his own delivery service. They began distributing his pies to the local market, including the Brooklawn Deli in Bridgeport, last month. Last year, the pieces all came together when O’Connor made contact with the Restaurant Depot, which has members in the restaurant, deli and other food-related businesses. The pies are more than 50 percent fruit and made with natural fruit juices, O’Connor said. O’Connor then found a local supplier who could replicate the recipes for 4-inch blueberry, apple and cherry pies. Since then, the truck has been restored by Dragone Classic Motor Cars in Bridgeport and bears the Frisbie Pie Co. Two years ago, he also found a 1936 Chevy Panel truck similar to one used by the original Frisbie Pie Co.
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“I was able to ge the license and distribution rights to the name,” he said, noting it was a lengthy and complicated process. Through his connections in the world of marketing, O’Connor found out who held the trademark for the brand name. The opportunity to do just that appeared several years ago. “I’ve always thought about bringing back the Frisbie Pie Co.,” he said. Over time, O’Connor, who has a background in sales and marketing and is also certified to teach ultimate Frisbee, considered taking his interest a step further. Then, nearly a decade ago, he hit the Frisbie jackpot and came across old handwritten recipe books and photographs at an estate sale for which he ultimately won a bidding war. He also found original Frisbie’s Pies safes, keychains, mini calendars and other items. Over the next few decades, he found hundreds of metal Frisbie pie tins at tag sales, flea markets, antique shops and online. “At the time something clicked and I started collecting,” O’Connor said of finding the pie tin.
Word spread, and California-based Wham-O, which sold hula hoops and a similarly-shaped plastic disc called a Pluto Platter in the 1950s, found out the game had become popular in the East Coast and began selling a Frisbee - changing the name slightly to avoid trademark issues.
The story goes that children and college students from Bridgeport to New Haven’s Yale University would throw the metal pie tins created by William Russell Frisbie’s business as a game, and yell “Frisbie!” to warn of an incoming disc.
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