Throughout lockdown many were nostalgic not for how things were in the 1990s, or when they were little, but for how things were just a few months ago. This challenges a basic assumption of nostalgia research: that nostalgia is a longing for a past that can no longer be recovered. With coronavirus new forms of nostalgia have emerged, namely a longing for a past that held the prospect of a future – a yearning for old spaces and the freedom to roam and travel wherever we wished.Ī more peculiar form of nostalgia is the longing for how things were just before coronavirus turned our lives upside down. Our recent nostalgic yearnings are more complex than they might appear because it’s not merely the past that people are longing for. Originally meaning “a longing for home”, it’s come to mean a longing for a past that was good but has now been left behind. Nostalgia often becomes more prevalent and appealing in times of crisis. While coronavirus imposed restrictions on consumption, it also led to self-reflection and the realisation that contrary to common market economy doctrine, consumption is not the key to happiness. Reflecting on the way we have been consuming over the last few months might be useful. It’s difficult to predict what consumption will look like in the future. Will we see a boom in native tourism for example, while other established sectors such as conferences and large-scale live entertainment collapse? Should we even be striving to get “back to normal” given we are in the middle of a climate change crisis that demands more responsible and sustainable consumption? Now, as countries begin to open up, there is ongoing debate about whether we will resume our old ways of consuming – with all the consequences this might have for the economy.
#Future of nostalgia update#
As researchers, we want to update the popular understanding of nostalgia by adding these dimensions of present and future. Our research highlights that nostalgia can be progressive and forward looking, that it doesn’t have to be about being stuck in the past, but can instead be about leveraging the past to create a better present and future. Nostalgic consumption is far more than simply being about the past.
As consumption becomes the main vehicle for navigating a crisis, both consumers and brands can turn to the past not just to escape, but also as a way of managing the present and creating the future. Manufacture and worldwide distribution by Above Board, 2020.Similarly, in the face of climate crisis, more sustainable consumption is crucial if countries are to reduce carbon emissions. Mastering courtesy of Keith Tenniswood Curved. Selected and sequenced by Vladimir Ivkovic and Ivan Smagghe. 'IDMEMO' is a collaborative project between Above Board Projects, Offen Music and Les Disques De La Mort. There are some classics (Black Dog’s lysergic 'Psyl-Cosyin'), there are some rarities (that Zugzwang track), some tested late night floor melters (Reload remixing Slowdive) and some personal outlandish choices that strangely take their place (Spiritualized’s 'Anyway That You want Me-remix 3').Īll in all, This is an anti-archive, a choice of tracks primarily lead by emotion, more pads than glitches,”intelligent” music depraved by that last half-pill at 6am rather than high-brow destructurations, Ivkovic & Smagghe hitting, as ever, at their own margins. The compilation unfolds in the loosest, the best way to make some kind of sense. One can not stress enough the importance of this crossing of roads, pop kids getting through to the dancefloor via Aphex Twin and nerdy house heads dissolving their four to the floor into the futuristic world of Warp compilations. It is a very personal snapshot of a moment in time, when both of them were working in record shops, when they were listening to indie and electronic music. It was not Vladimir Ivkovic & Ivan Smagghe’s point when they decided on the project. 'IDMEMO' would not pretend to be a representative compendium of 90’s-00’s Intelligent Dance Music.
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