Members engage with whom they want, unrestricted.LinkedIn Groups have been marketed as the ideal way to connect with like-minded people around the world, stay informed on relevant topics and participate in thought-provoking conversations. No official connection requests are sent. On LinkedIn, they can become “officially” connected, but it’s much more casual inside Slack.
Members are able to make connections with other group members. LinkedIn simply groups comments differently than Slack. Members can engage in discussions around topics, though it’s much easier to do on Slack than LinkedIn. Members tend to use LinkedIn groups as a social sharing platform, but Slack is geared towards actual engagement (not link-sharing).ĭISCUSSIONS. Members can share links in both Slack and LinkedIn Groups. This is one of my personal favorite features. No unnecessary emails filled with discussions that are not of interest, like LinkedIn. Members can be notified when and how they want to be notified about a community’s activity. LinkedIn’s groups app is very clunky and only available on iOS.ĬUSTOMIZABLE NOTIFICATIONS.
The Slack app is slick and integrates well with every device and works well on every operating system. There is unlimited direct messaging between members in a Slack community, unlike LinkedIn’s limitation of 15 direct messages per month.īETTER MOBILE APP. For example, a social media marketer may join a sales and marketing group, but that person can opt-in to only the channels of interest vs. You can separate conversations within a community by topic and private channels. No more scrolling through LinkedIn groups to try to find something of interest to discuss.ĬHANNELS. Everything within Slack is searchable-files, links, conversations, hashtags, keywords. It has the feel of a forum and group messaging tool. The tool is not intended to be a link-sharing tool, as opposed to LinkedIn groups, which feel like newsfeeds. They will most likely not be ready for Slack until it goes mainstream.ĬHATTER. If your users are barely on LinkedIn, then don’t try Slack. Users could easily just add your team (i.e. If your target audience is within the technology or startups world, they are already on Slack. It is not yet attached to those “social media shaming” connotations. We may be a bit ashamed about our Facebook addictions, but using Slack is considered to be a productivity-booster. HOW SLACK IS DIFFERENT FROM LINKEDIN GROUPSĬOOL FACTOR. It’s a hip tool to use. It’s not technically a social channel, but it’s not all-work-no-play either. Unless your audience does social media for a living, they enjoy using only one major social network or hub. They simply engage with your community in Slack. There’s no need to add yet another social channel to their bookmarks bar. Your target audience may already be on Slack because it’s already the go-to platform for startups and remote workers, and it’s becoming more mainstream for working professionals.īecause your audience likely is already on Slack, you minimize the switching cost for potential community members. According to Slack, 77 of the Fortune 100 companies now use Slack. Not only are professionals using Slack to engage with their teams at work, they are also open to joining other Slack communities to join.Īnd, here’s the opportunity for savvy companies willing to experiment with alternate ways to connect with professionals. That’s the beauty of a well-designed tool, one that has the power to disrupt the industry. But how its users choose to use the tool could differ from its creator’s original intent. Slack may go to market with one strategy: be less busy by helping teams cut down on email. Slack is a hybrid of instant messaging, social media, and Skype. Sound like a social channel? A replacement for email? Or, simply an instant messaging app? Slack calls itself a messaging app for teams to make their working lives simpler, more pleasant, and more productive. What has not changed? Professionals still want to share ideas, have discussions, and network with each other inside communities.Īnd, that’s where Slack is capitalizing on the opportunity, that opening in the niche social media market that no other channel has filled. LinkedIn is no longer prioritizing its investment in LinkedIn groups and has even closed down the LinkedIn Group Moderators Community, a nail in the coffin for many LinkedIn group managers and owners. If you’ve checked out your LinkedIn groups lately, you may notice that LinkedIn groups are not what they used to be.Īs much as I had hoped that LinkedIn’s changes to groups would have a positive effect, not much has changed in the user experience.
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